The role of college athletics in the new normal (if that's a thing)

TJ welcomes Dr. Mike Cross as they discuss the future of higher ed and the role of college athletics in the new normal (if that's a thing)

TJ welcomes Dr. Michael Cross as they discuss the future of higher ed and the role of college athletics in the new normal (if that's a thing).  Mike was a wealth of knowledge on all things from the complexity of navigating the NCAA, to the ROI of college, to the important role of athletics in the student experience.  

Knight Commission Financial Database - 

ROI Tool - 

College Financial Health Tool at bottom of article

Athlete Viewpoint - 
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